Taoyuan, Taiwan, Apr. 27th, 2011- Nanya Technology Corporation (TAIEX: 2408), one of the world-class leading DRAM manufacturers, today announced that its retail brand elixir 1.35V DDR3 SODIMM(42nm) memory module was selected from 30 finalist candidates to be awarded 2011 Taiwan Excellence Gold Award, which represents the image of innovalue (innovation + added values) of the Taiwan industry.

The elixir, aiming at the consumer and channel market, was debuted in 2001 by Nanya Technology and will celebrate its 10th anniversary this year. In the past 10 years, Nanya Technology continuously promotes elixir on two strategies, one is rolling out the channel network around the world, and the other is to enhance the branding value of elixir. All the efforts bring the success for elixir in worldwide channel market, covering as many as 60 countries. In Taiwan, elixir penetrates deeply into 7 major chain stores, occupying the top 3 market share in the channel market. In addition, elixir modules have also occupied top 3 of BCN Ranking for long time and also won the 2011 BCN AWARD in 3rd by its excellent annual sales performance in Japan. As for Europe, Nanya Technology also cultivated the major countries, such as Germany, Great Britain and France as well as to enlarge the territory to East Europe and Middle East, including Russia, Poland, Hungary and Turkey. 2011 is a very fruitful year for elixir in terms of the success in market strategy, and the recognition from Taiwan Excellence Gold Award.   

“It is Nanya’s honor to receive the Taiwan Gold Awards from the Bureau of Foreign Trade under judges’ professional and prudent scrutiny. This is a great recognition toward Nanya Technology who have been dedicating in DRAM industry for 15 years.